How more can lead to better ideas

2 min read

Many people mistakenly believe that the key to coming up with good ideas is to limit the quantity of ideas that you generate. The thinking goes that if you generate too many ideas, the quality of those ideas will suffer. But in reality, the opposite is true. The more ideas you generate, the better your chances are of coming up with a truly great idea.

Here's why.

When you're trying to come up with a great idea, you're essentially looking for a needle in a haystack. The more needles you have to choose from, the better your chances are of finding the one that's perfect for your needs. So instead of trying to limit the number of ideas you generate, embrace quantity and allow yourself to be as creative as possible. Once you have a big list of possibilities to work with, you can start narrowing things down and making decisions about which ideas are worth pursuing further.

The Benefits of Generating More Ideas

There are a few key benefits that come with generating lots of ideas. First, it helps take the pressure off individual ideas. When you're focused on coming up with just one good idea, it can be easy to become attached to that idea and unwilling to let it go even if it's not working out. But when you've generated dozens or even hundreds of ideas, it's much easier to move on from any single one that isn't panning out and focus on finding the needle in the haystack that is going to be your next big breakthrough.

Second, generating more ideas gives you more options to work with, which can lead to better decision-making. When faced with two similar options, it can be tough to decide which one is better. But if you have a third or fourth option that's completely different from the others, it becomes much easier to see which direction is best for your project. The more diverse your set of options is, the better equipped you'll be to make informed decisions about your project as a whole.

Finally, generating lots of ideas helps spark creativity and keep the creative juices flowing. If you only have one idea to work with, it can be easy to get stuck and feel like you're stuck in a rut creatively. But if you've got dozens of ideas floating around in your head, it's much easier to jumpstart your creativity and come up with new ways to approach problems when you hit roadblocks along the way. And as anyone who has ever worked on a creative project knows, roadblocks are inevitable! 

So, if you're looking for a needle in a haystack, your best bet is to gather as many needles as possible—and that's exactly what brainstorming sessions are for. By their very nature, brainstorming sessions force you to generate large volumes of ideas quickly without getting too attached to any individual idea. This helps take some of the pressure off and allows for more free-flowing creativity. When combined with other ideation techniques like mind mapping or sketching, brainstorming can be an incredibly powerful tool for creative leaders looking to overcome challenges and move their projects forward quickly and efficiently.

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